Qualitative
In-depth interviews, focus groups, shop-alongs, online communities, ethnographic approaches, and expert sessions with C-suite, KOLs, and professional segments.
Experience built over time. Trusted through consistency.
Our work is shaped by long-term partnerships, repeat engagements, and a steady focus on quality research across Southeast Asia and beyond.
Satu Insights brings together decades of market research experience across industries, markets, and organisational contexts. We have supported organisations at different stages, from early market exploration through to established tracking programmes, always adapting our approach to fit the question at hand.
Our measure of success is not the number of projects completed. It is the number of clients who come back.
Industries We Have Worked Across
Banking and Finance
Customer experience, product development, brand tracking, transformation research
FMCG and Consumer Goods
Concept testing, usage and attitude, path to purchase, packaging, pricing
Technology and Apps
UX research, product validation, adoption studies, social media behaviour
Healthcare
Patient and caregiver research, hospital experience, pharmaceutical studies, medical equipment
Automotive
Brand equity, purchase decision journeys, heavy machinery, electric vehicles
Retail and E-commerce
Shopper behaviour, mall studies, mystery shopping, retail experience
Media and Social Media
Content consumption, platform behaviour, audience segmentation
Agriculture
Livestock, animal feed, rural market studies
Property
Residential, retail malls, country clubs, market entry
NGOs and Social Impact
Community research, programme evaluation, stakeholder studies
Research Methods We Work With
Quantitative
Survey design and scripting, field operations both online and offline, data analysis, cross-tabulations, brand trackers, and full reporting through to presentation.
Beyond the Fieldwork
Study design and framing, proposal writing, project management, recruitment of hard-to-reach respondents, multilingual moderation (English, Malay, Indonesian), and client representation.
Where We Work
Based in Jakarta, Indonesia, we have led and supported research across Indonesia, Malaysia, Singapore, Vietnam, Thailand, and broader Southeast Asia. We also support global clients and agencies as their regional research partner in the SEA market, providing local expertise, cultural fluency, and on-the-ground presence.
A Note on Long-Term Partnerships
Many of our client relationships extend over multiple years. Clients return not because we promise shortcuts, but because we deliver work that is careful, consistent, and dependable. Over time, this continuity allows us to build deeper understanding and provide more nuanced insight.
We value these long-term partnerships and the shared learning that comes with them.
Both Sides of the Table
Our founder spent her first 15 years in corporate roles, commissioning and receiving research as a client. The next 15 years have been spent on the consulting side, designing and delivering it.
That dual perspective shapes everything about how Satu Insights works. We know what it feels like to receive a 200-slide deck and not know what to do with it. So we make sure that never happens to our clients.
Our track record is built quietly, through care, consistency, and work that holds up over time.
If you would like to discuss a research need, we are always happy to start with a conversation.
Get in touch
One Team. One Focus. Quality Research.
satuinsights.com |
jennifer@satuinsights.com